Deep Linking Explained… Deep linking technology has gained considerable attention over the past few years by enabling marketers to enhance their engagement with mobile app users. Deep links provide a clear way for app publishers to identify, address, and transport users to specific content within apps. Ultimately, deep links can help app publishers achieve more installs, user engagement, and conversions, the keys to any app's success. They can even have a significant effect on a company's bottom line. Yet the vast majority of links on mobile are still not deep links. Many marketers are missing out on a massive opportunity to direct traffic to a more effective sales channel in-app by using deep links. Out of the 84% of websites that offer an Android mobile app and the 88% that offer an iOS mobile app, only 30% and 19% have integrated deep linking, respectively. In a report from BI Intelligence, we explain the differences between different types of deep links, why this new technology is critical to the success of all apps, and in what types of marketing materials it can be used. The report also discusses the various industry verticals that benefit most from employing deep linking technology as well as the biggest barriers to adoption. Among the big picture insights you'll get from this report, titled The Deep Linking Explainer: Why Deep Linking Is An Essential Tool For Mobile Marketers And Developers Looking To Build, Maintain, And Monetize App Audience:  | | | - Deep links provide app marketers and developers with a number of important advantages. They can help marketers optimize their app marketing campaigns, increase conversions, improve engagement, and build retention.
- Based on an analysis of 117 retailers' apps from the Internet Retailer 500 e-commerce brands, Pure Oxygen found that 35% employ URL deep linking schemes.
- Implementing deep linking into email campaigns can have a tangible effect on a company's bottom line. At a minimum, a retailer sending two million marketing emails per month to a recipient body, of which 20% have its app, could make over $9,000 in additional revenue each month. At a maximum, retailers sending 10 million marketing emails per month to a recipient body entirely made of users who have their app could make an additional $230,000 per month. For reference of scale, many e-commerce companies send on the order of 300 million to 1 billion emails per year or 30 million to 80 million emails per month, according to deep linking specialist Branch.
- Businesses can incorporate deep links into their mobile strategy in almost every mobile engagement channel, making them extremely versatile. This includes on their mobile web page, in SMS messages, emails, push notifications, and even within their apps through in-app messages. Each of these channels can be linked directly into applications.
- There are a number of barriers that marketers must take into consideration when incorporating deep linking technology into their products. Six factors in particular have slowed the adoption of deep links, including fragmentation among operating system, browser type, and third-party apps.
This exclusive report also: - Explains the three types of deep linking — standard, deferred, and contextual — and how they work.
- Highlights how deep links improve user acquisition, engagement, and conversions.
- Discusses which industry verticals benefit the most from using deep linking technology.
- Clarifies the different linking standards, platforms and service providers.
- And much more.
The Deep Linking Explainer: Why Deep Linking Is An Essential Tool For Mobile Marketers And Developers Looking To Build, Maintain, And Monetize App Audience is how you get the full story. To get your copy of this invaluable guide to deep linking, choose one of these options: - Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. START A MEMBERSHIP »
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The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of apps and platforms. |
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