| Predictive intelligence is one of the top practices marketers are focused on adopting this year — and with good reason. The ability to know what your customer will do next is a gold mine.
Today’s marketers can use data science to generate and apply accurate predictions on an individual level. But it can be difficult to identify which technologies can actually deliver on this promise. That’s why Sailthru developed “The Definitive Guide to Predictive Marketing,” which details how every marketing organization can integrate predictive technology into their strategy.
With this guide you will learn:
- How predictions are revolutionizing e-commerce and publishing.
- The science behind generating automated, 1:1 predictions at scale.
- Which predictions are key to the metrics that matter for you.
- The questions to ask every predictive tech during evaluation.
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