FACEBOOK'S ATLAS AD SERVER: What it is, how it works, and why it could finally move digital advertising beyond 'cookies'

Atlas wants to take the digital-ad industry beyond cookie-based measurement. 

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Tech Select   April 13, 2015 FACEBOOK'S ATLAS AD SERVER: What it is, how it works, and why it could finally move digital advertising beyond 'cookies' Atlas wants to take the digital-ad industry beyond cookie-based measurement.  Read» Share this story: 10 things in tech you need to know today Spotify is raising $400 million, Apple is in talks with Taylor Swift, and Andy Rubin is raising $242 million.  Read» Share this story: Messaging apps have finally caught up to social networks in user numbers and now dominate mobile Messaging apps are the new dominant mobile platforms.   Read» Share this story: Donald Trump started a Twitter fight with T-Mobile's CEO Donald Trump started a brief Twitter fight with T-Mobile CEO John Legere...  Read» Share this story: The world's first head transplant patient could experience a fate 'worse than death' In a procedure that would be nothing short of revolutionary, a...  Read» Here's how much you have to buy to make Amazon Prime worth it VIDEO: We did the math to figure out whether Amazon Prime is a good deal.  Read» How to get the secret Vulcan salute emoji on your iPhone Apple has a new batch of emojis waiting for you in this week's iOS 8.3...  Read» Advertisement The Apple Watch is a misunderstood bridge to the future The first Apple Watch reviews came out this week, and they weren't...  Read» Share this story: This project in Google's secret research lab could change the future Google's top secret Google X research lab is working on a handful of...  Read» Share this story: Trying on the $17,000 gold Apple Watch was a total disappointment The Apple Watch is fantastic. The customer service, not so much.  Read» Share this story: See Also Why you need to try on the Apple Watch before you buy it I woke up early Friday morning to place my pre-order for the Apple Watch...   Read»   One of the first execs Marissa Mayer really trusted at Yahoo just quit the company Mike Kerns, the Yahoo senior vice president in charge of Yahoo's...   Read»   Most people will probably buy the cheapest Apple Watch You could spend up to $17,000 on an Apple Watch, but it seems like most...   Read»   Marc Andreessen says there's a good reason his VC firm doesn't have a single female general partner Marc Andreessen says there's not a single female general partner at...   Read»   Share: Share: Share: Share: Share this: Email sent to: ipat39@gmail.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011