Apple Is Tweaking Its App Store Rankings Algorithm To Reward Good Ratings Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.
Apple Is Tweaking Its App Store Rankings Algorithm (Juniper)
It's still difficult for consumers to find what they want in the app stores. But Apple seems to be trying to tweak its rankings algorithm in order to reward quality and help users find good apps. Juniper draws on reports from several app analytics firms and concludes that two major changes have been made: 1) A four-star ranking now seems to be virtually a requirement to break into the top 1,000, meaning that ratings are now weighed and 2) Apple now updates its rankings every three hours, far less frequently than it once did, in order to punish apps that try to climb in the rankings by using bots to drive download surges. Read > Amazon Says It Won't Launch a Phone This Year (Jessica Lessin)
Also, when it comes, Amazon's handset won't be a free phone, according to the article. Many analysts speculated that Amazon would launch a free or near-free heavily subsidized handset to boost its content distribution business. Read > China's Middle-Range Smartphone Buyers Will Buy A $350 iPhone (Business Insider)
Business Insider's Jay Yarow argues that analysts have it wrong when they say that Apple's rumored 5C smartphone would be too expensive for Chinese consumers if it's priced above $300. He quotes China smartphone market analysts who say that price range is firmly in the Chinese middle-range. Read > Instagram Says Ads Are Coming Next Year (WSJ)
Emily White, director of business operations, said that the 150 million-user social network will begin selling ad space within the next year. The company may experience some backlash from it users who currently enjoy ad-free newsfeeds. Read> Vodafone Will Boost Its 4G Network With All That Verizon Cash (Juniper)
$10 billion from the Verizon acquisition of Verizon Wireless will be allocated to Vodafone's 4G Network fund, Project Spring. The majority of this will be used to increase 4G coverage to 90% in the company's five largest markets. Read >  Samsung Gains 2.1 Percentage Points In The U.S. Smartphone Market (ComScore)
In July, Samsung had a 24.1% share of U.S. smartphone subscribers. This is up 2.1 points (9.5%) from April. Apple still leads the market with a 40.4% market share. Read >
New Roaming Charge Ban Could Cost Carriers $9 Billion (Guardian)
A leaked draft legislation set to be published by the European Commission next week proposes to ban roaming charges in Europe. This would force carriers to adopt a flat rate for service at home and abroad. It would also force carriers to form partnerships in areas where they do not own a network. Read more > The NSA Spends $250 million A Year To Weaken Networks (Guardian)
The NSA has been using taxpayer money to weaken network security according to internal documents released by Glenn Greenwald. Read > Mobile Checkout Improvements That Increase Conversions (NoPorkPies)
Check out this list of tips from No Pork Pies on how to optimize mobile checkouts to improve conversion rates: 1. Minimize the amount of forms in your checkout 2. Break checkouts into simple stages 3. Make checkout progress visual 4. Add "back" buttons for easy information editing 5. Optimize the checkout screen for touchscreens 6. Don't make registration a necessity. Add a "guest checkout" option 7. Include quick payment options like PayPal, Google Wallet, and Amazon Checkout 8. Get rid of all unnecessary content — it is just a distraction 9. Boost credibility by including security reassurances 10. If you offer in-store pickup include geolocation so users can find the nearest location 11. Make sure your checkout loads lightening fast Read > | 
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