Cloud Communications Don't Sell Themselves, Even If They Should - TMCnet's Cloud Communications eNews

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Cloud4SMB Las Vegas in Progress. REGISTER NOW!   Featured Articles » How to Find the Best Cloud Partner » Today's CRM Belongs in the Cloud » Is it Time for Cloud CRM? » Cloud Communications Alliance to Present on 'The Attack of the Patent Trolls'   Sponsored By: Cloud4SMB Expo – August 27-29, 2013 – Mandalay Bay – Las Vegas, NV Cloud4SMB Expo is the first event of its kind entirely focused on the unique needs & challenges facing small to mid-sized businesses seeking to leverage the benefits of cloud computing. Discover how to confidently and securely move your business to the cloud with minimal disruption and maximum efficiency and cost savings. Understand which apps and functions are best to migrate to the cloud and what data to keep on site. Cloud4SMB Expo addresses cloud migration head on from experts who have done it, and done it well.   Top Stories » Charities Beginning to Look at the Cloud » VoiceVault to Be First to Launch Cloud-based Voice Biometric Solutions » Cloud-based Phone Company RingCentral Contemplating Autumn IPO » Cloud Contact Center Provider NewVoiceMedia Opens North American Headquarters   From The Expert Corner August 26, 2013 Cloud Communications Don't Sell Themselves, Even If They Should By Mae Kowalke TMCnet Contributor We all know that cloud communications delivers a number of benefits for companies. But just because it is obvious to us does not mean it is obvious to others. Many cloud communication providers pitch their justifiably awesome services to businesses but get back a tepid response. This is because buying cloud communications services is like buying an appliance. Cloud communications may deliver a number of benefits just like the latest Whirlpool refrigerator. But is buying a new fridge worth the cost and headache? If the current fridge isn’t broke, is an upgrade really worth it? “Providers are trying to sell to people who do not want to change what they’re doing,” wrote Joseph Marion recently, president of the Cloud Communications Alliance. “They may think it’s interesting or feel it might be beneficial in the long run. But they also perceive change as painful, expensive, and laborious.” But there is a solution. Providers need to not only give reasons—they need to give excellent reasons, just like upgrading from an iPhone 4 to 4S was not compelling but the move from the iPhone 3G to the iPhone 4 was so obviously beneficial. Read More Read more about Cable, Satellite, Information Technology   Featured Video Cloud Expo NY13 interview with CodeFutures   TMCnet Free Premium Content » Integrating Cloud Backups Into Your MSP Management Platforms » Cloud BDR for MSPs: Partner Support Makes the Difference » Transparent Cloud Backup   Featured Channels » Cloud Hosting » Cloud Business » Cloud Computing - Features   Webinars Download One of Our Webinars Today to learn about new opportunities to enhance your business. http://www.tmcnet.com/webinar/   Become a TMCnet Columnist! Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details.

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