The widely followed work of U.K.-based Ovum carries a lot of weight. To paraphrase an old tagline, “When Ovum talks, people listen!” And the audience at the company’s BYOX World Forum certainly had a lot to listen to, as Ovum unveiled some of the findings of its 2013 multi-market BYOX (bring-your-own-anything) employee study.
The big headline here was the finding that BYOD activity by full-time employees (FTEs) has been roughly steady at almost 60 percent over the past two years. This led to Ovum’s analysts highly, one could say urgently, recommending that business leaders “respond and adapt now to this change in employee behaviour, rather than being steamrollered by it.” Read More
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