411: How Online Video Helped VICE To Grow $100 Million In Revenue

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Thursday, February 21, 2013  Documentary-Style Video Keeps Viewers Engaged Login | Support Center Powering personalized video experiences across all screens. Want to create compelling ad opportunities for your ad sponsors and networks? The secret is to engage readers in a way that compels them to watch more, so you can monetize more.  VICE Magazine used video to create what they call "immersionism," or the use of documentary-style news content to create raw experiences that keep an audience glued to the screen. Learn how VICE leveraged this content with cross-platform promotion, real-time analytics, and social sharing—growing from an underground magazine to an ad-supported media channel generating $100 million in annual revenue.                               As always, thanks for watching! The Ooyala Team Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Vice Magazine, Whole Foods and Yahoo! Japan. 800 W. El Camino Suite 350, Mountain View, CA 94040 Keep in touch: www.ooyala.com | Contact Sales | Blog Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: example@example.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 257 Park Avenue South, New York, NY 10010 If you believe this has been sent to you in error, please safely unsubscribe.