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Rabu, 28 November 2012

TDG Profiles 'Cord Cutters' and 'Cord Nevers': Operator Challenges Beyond TV Everywhere - Video World Insider


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In early October, I wrote that the so-called "Facebook generation" presented pay TV service providers a larger problem (customer acquisition) than they face deploying TV Everywhere solutions to retain current subscribers. I essentially called their TVE focus shortsighted. Check it out here.
Whether it's the sweeping romance, the pageant-like dance numbers or simply the sheer vibrancy of the film genre, Bollywood has been gathering casual fans outside of its core domestic Indian base. Verizon is giving its FiOS TV customers the opportunity to become Bollywood dilettantes with an a-la-carte film option that lets viewers rent video-on-demand (VOD) titles outside of subscribing to an Indian TV add-on package.
Motama is cutting the cost of its digital DVB gateways for IPTV and over-the-top (OTT) content delivery by a third with an updated portfolio of its rack-mountable, 19-inch head-end servers, dubbed TVCaster.
Time Warner Cable's advertising arm is joining up with AT&T AdWorks to integrate AT&T U-verse IPTV customers in an additional 15 markets into its Interconnects Plus (I+) platform. The end result will be the integration of DirecTV, AT&T U-verse and Verizon FiOS TV households together into one scheduling grid so that brands can make a consolidated media buy for local ads across all of them.


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