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Rabu, 03 Oktober 2012

Verizon Wireless Reduces Carbon Footprint at 100 Retail Outlets - TMCnet's Green eNews

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Breaking Down the Application and Network Infrastructure Silos

Thursday October 4, 2012 11:00 AM EST, 8:00 AM PST

The course of the last decade has seen the introduction of a completely disruptive technology to computing, that of virtualization. Virtualization has brought enormous flexibility to computing including the ability to dynamically optimize resource utilization based upon current workloads. Unfortunately, this new found flexibility for computing has not been matched by an equivalent capability for the data center network. The traditional network has generally has very little awareness of the applications that are generating traffic over it and conversely, the new virtual application control systems are unaware of the conditions prevailing within the network. Thus the network and the applications are operating effectively in silos and with that, any attempt by the network or the application controllers, i.e. the hypervisor, to improve resource utilization in most cases can only achieve a suboptimal result. Alcatel-Lucent has joined forces with VMware to provide an application fluent data center network that is completely pre-integrated with VMware's hypervisor vCenter to support virtual machine mobility, taking a significant step in breaking down the Application - network silos.

Attendees will learn?
  • The requirements for automation in Data Center Networks to meet the needs of virtualized workloads.
  • Specific challenges faced in design and deployment of data center networks due to server virtualization, and virtualized applications such as desktop virtualization
  • Best practices to reduce the total cost of ownership with a data center network tuned for the delivery of virtualized workloads
  • New VMware pre-integrated data center network solution from Alcatel-Lucent providing the automation required for today's virtualized workloads.
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October 02, 2012

Verizon Wireless Reduces Carbon Footprint at 100 Retail Outlets


Since 2008, more than 100 Verizon (News - Alert) Wireless Communications (VWC) retail shops have been awarded the U.S. Environmental Protection Agency’s coveted Energy Star certification—the highest number of stores of any wireless retailer to date. The Basking Ridge, New Jersey-based wireless provider remains committed to achieving Energy Star certification at least once for all eligible stores. 


Verizon Wireless (News - Alert) formed a partnership in 2006 with the voluntary Energy Star program, which promotes energy efficient products and practices that lead to reductions in greenhouse gas emissions. At that time, VWC adopted the EPA’s measurement and tracking tool, Portfolio Manager, enabling the company to monitor and assess energy and water consumption across its real estate portfolio in a secure online environment.


 “Our six-year strategic relationship with Energy Star has focused on reducing Verizon’s carbon footprint and serving our customers in the most environmentally friendly way possible,” said Verizon’s Chief Sustainability Officer James Gowen, adding, “We look forward to continuing our alliance—and reaching Verizon’s sustainability goals of increasing our energy efficiency and cutting our carbon intensity in half by 2020.”

VWC has taken steps to improve energy efficiency in stores with projects such as lighting retrofits, energy management system (EMS) installations and HVAC upgrades. Specific initiatives include... Read More



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