At ITEXPO Austin 2012 today, I met with Toopher's Co-founder & CEO, Josh Alexander, to discuss their two-factor authentication platform. He explained the company’s two-factor authentication is drop-dead simple and leverages your mobile phone's location - pulling location data from GPS, 3G/4G triangulation, and Wi-Fi, which usually grants accuracy of at least a couple hundred feet, even when indoors.
Two-factor authentication is nothing new - Google for instance offers two-factor authentication by sending you an SMS to your mobile phone with a PIN to authenticate your device. I actually experienced an issue with Google's YouTube two-factor authentication because my house has poor cell signal and I didn't receive the SMS. Josh told me that's why there is a pretty low adoption rate of many competing two-part authentication methods.
He added that their solution doesn't rely on SMS and you can simply leave your phone in your pocket with no need to enter a PIN because it’s leveraging location data. For example, if your mobile phone is located within say 200 feet of the device requesting permission, it can automatically grant access or display a notification message on your mobile device allowing you to permit or block access... Read More
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