Abercrombie & Fitch is cool again, after years as the most hated retailer in the US, because it caught up to what millennials and Gen Z want

Abercrombie & Fitch's dimly lit, cologne-soaked stores are gone, replaced with the down-to-earth, logo-free basics millennials and Gen Z crave.

View in browser Subscribe Business Insider brings you a personalized selection of our top business stories, every day. Was this email forwarded to you? Sign up for Business Insider here. Abercrombie & Fitch is cool again, after years as the most hated retailer in the US, because it caught up to what millennials and Gen Z want Abercrombie & Fitch's dimly lit, cologne-soaked stores are gone, replaced with the down-to-earth, logo-free basics millennials and Gen Z crave. READ MORE Premium 21 advertising execs who are finding new ways to target people in a privacy-centric world The ad industry is grappling with Apple, Google, and others' decisions to kill targeted ads. READ MORE Goldman Sachs is going through a huge transformation under CEO David Solomon Goldman CEO David Solomon is powering the bank to record performance. But a slew of partners have left and there's been a Marcus tech talent exodus. READ MORE Premium Meet the 16 top execs leading IPG, the 4th biggest advertising company They're running the ad giant's top revenue-making divisions and guiding the new CEO on advertising, data, media, PR, and technology. READ MORE If you've updated to the latest version of Apple's iOS, 14.5, and still haven't seen any privacy pop-ups, it could be because of a setting on your iPhone "App Tracking Transparency" notifications are one of the big new features in iOS 14.5. You might need to change your settings to see them. READ MORE Premium Daimler is looking to consolidate most of its $790 million advertising business with one agency, and it could be a huge loss for Omnicom or Publicis The Mercedes-Benz parent asked the two holding company giants to compete for the business. READ MORE Millennials are getting screwed again by their 2nd housing crisis in 12 years Millennials are finally buying homes, but they're facing a historic housing shortage. It's their latest economic bad luck since the Great Recession. READ MORE Premium Celebrities are earning more than $20,000 a month on Swedish Cameo rival Memmo as the business booms Celebrities like Michael Owen, Carole Baskin, and Tori Spelling can earn sums as high as $20,000 on memmo.me. READ MORE Premium IBM is hunting for a smaller NYC office now that 80% of its employees won't come in every day. It's a sign of the times. The downsizing is more evidence that major firms are cutting back as employees mix in-person and remote work. The office will look different, too. READ MORE Premium I've interviewed 400 CEOs. I've seen how those with PR, technology, or people skills have a better shot than ever at rising to the top. More and more CEOs will come from areas that have previously been dismissed as junior or lightweight, author James Ashton says. READ MORE Email sent to: ipat39@gmail.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2021 Insider Inc. 1 Liberty Plaza, New York, NY 10006