| Good Day, and welcome to this Wednesday's edition of the Insider Tech newsletter, where we break down the biggest news in tech. Soundtrack: For maximum enjoyment of this newsletter, we recommend A Tribe Called Quest's "Midnight."
This week: Facebook hides the hoodies as 2021 brings the first cataclysm of Marc Andreessen's tech prophecy 
Facebook warning its employees not to wear company-branded clothing, first reported by The Information, tells you everything you need to know about the state of tech right now. The dream of working for Facebook — and of signalling your elite status through a snazzy company hoodie — is now a dangerous liability; something to be concealed. The immediate reason is the moves by Facebook, Twitter, and other Big Tech companies to ban Donald Trump and to snuff out Parler, the social network favored by conservatives and the far-right. Trump loyalists are not happy, and Facebook is appropriately taking steps to protect its employees from misguided individuals. A couple things comes to mind here: 1. This is a completely different level than the tech backlash of blockaded Google shuttles and shareholder meeting protests we've seen over the past decade. 2. This was probably inevitable. Facebook board member Marc Andreessen declared back in 2011 that software is "eating the world." And it appears he was right. Digital technology has overtaken everything, opening up exciting new experiences, new markets, and improvements in quality of life — as well as rendering long-established business models and established rules obsolete. We know this will cause huge disruptions in labor markets, as automation decimates jobs and causes the extinction of entire professions. But what's become clear in the initial days of 2021 is that the first major cataclysm of Andreessen's prophecy will not involve jobs, but rather, the idea of free speech. This is a much bigger issue than anything that can be resolved through changes to Section 230, or antitrust litigation. The very notion of speech is undergoing a tech-driven paradigm shift, and figuring out the right rules and principles for the new reality is going to be a process. Will this take one year to play out? Five years? Longer? It's impossible to say. But however long it takes, tech companies are certain to be in center of the storm. And Facebook employees will have to keep hiding their hoodies.
With all the dramatic news unfolding, you may not have noticed that Tuesday was the first day of CES, the annual consumer electronics tradeshow where a menagerie of new gadgets and doodads bask in the spotlight. Instead of hosting 150,000 visitors in Las Vegas, CES is doing things virtually this year. Insider is covering the show with updates on all the latest news and speeches here. It's an unusual time for a tech show, not just because everything is happening online. The number of smartphones sold declined by nearly 9% in 2020, according to Digitimes, while the long-stagnant PC market increased by 11% — the strongest growth since 2010, per Canalys. Strange times indeed. So what kind of gadgets are coming this year? They'll be plenty of giant flat screen TVs, connected fitness devices and work-from-home technology. But in a sign of the times, the real stars of this year's show could be smart masks and disinfecting robots.
Tech companies are famous for job interviews that include tough, "brain teaser" questions. But one cybersecurity startup has come up with a more hands-on way to test the mettle of job applicants: an encrypted hard-drive that must be cracked. Job applicants to Red Balloon Security receive a box in the mail with the hard drive and instructions. The drive contains 0.1337 bitcoin, or about $4,400. Crack the hard drive and you're instructed to use the bitcoin to purchase a ticket to New York City for a meeting. 
According to Red Balloon CEO and founder Ang Cui, the solve rate for the hacker test is around 1%. And the company regularly changes parts of the test to make sure no one shares the work online. "If I send out 150 to 200 pounds of hard drives, I will typically get back one human team member," Cui said. "It's a worthy investment."
Recommended Readings: EXCLUSIVE: GitHub is facing employee backlash after the firing of a Jewish employee who suggested 'Nazis are about' on the day of the US Capitol siege Inside the spiraling culture of mistrust between Google and its employees, and how the first big tech union plans to keep Alphabet management in check Biden's pick of Rhode Island Governor Gina Raimondo for Secretary of Commerce could be good news for Salesforce and other software companies, analysts say See the pitch deck that landed startup Lacework $525 million in the largest investment round for a cybersecurity company in the last year
Not necessarily in tech: How infighting and egos almost destroyed JCPenney's shot at coming out of bankruptcy alive
Thanks for reading, and if you like this newsletter, tell your friends and colleagues they can sign up here to receive it. And as always, please reach out with rants, raves, and tips at aoreskovic@businessinsider.com — Alexei | 
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