Netflix is the streaming TV 'vanguard' for marketing tie-ins with brands, but some partners call the company's approach elitist

Learn more about BI Prime View online           Entertainment Select           Netflix is the streaming TV 'vanguard' for marketing tie-ins with brands, but some partners call the company's approach elitist   Brand partnerships are on the rise at Netflix, but "Stranger Things" season three may have gone a touch too far.   READ MORE           The top 9 shows on Netflix and other streaming services this week   The most in-demand streaming shows this week include Netflix's "Mindhunter" and "13 Reasons Why," and Amazon's "The Boys."   READ MORE           The anime movie 'Weathering with You' is becoming one of Japan's biggest hits of all time, and will compete at next year's Oscars   The anime movie "Weathering with You" is approaching $100 million in Japan, and is already the country's tenth biggest movie of all time.   READ MORE             How Instagram influencers land their first brand-sponsorship deals   To land a brand deal, an influencer should focus on their engagement rate, or clicks, likes, views, and comments.   READ MORE           'Hobbs and Shaw' has boosted a lackluster summer box office, as it puts up strong numbers in China   "Hobbs and Shaw" won't hit the box-office heights of its recent "Fast and Furious" predecessors, but the box office would be in trouble without it.   READ MORE           The biggest game company in the world isn't Nintendo — it's a Chinese company that has a piece of everything from 'Fortnite' to 'League of Legends'   You've almost certainly never heard of the biggest game company on the planet — especially if you're American.   READ MORE           Beauty mogul Huda Kattan, who built a $610 million fortune from online fame, shares 3 business tips for influencers starting their careers   Huda Kattan is the self-made millionaire behind the cosmetics line, Huda Beauty, and shares advice for business success.   READ MORE           Here's everything we know about 'Mario Kart Tour,' the huge new game coming to smartphones in September   The first "Mario Kart" game for smartphones is set to arrive in September. Here's what it's all about.   READ MORE           Some of the photos celebrities are sharing of the Amazon fires were actually taken several years ago, and it shows a fundamental problem with social media   A report from Mother Jones found Leonardo DiCaprio, French President Emmanuel Macron, and others sharing false pictures of the Amazon fires.   READ MORE           PewDiePie just became the first solo YouTuber to reach 100 million subscribers   Felix "PewDiePie" Kjellberg is the most recognizable YouTuber in the world, and now he's the first solo act to reach 100 million subscribers.   READ MORE           Was this email forwarded to you? SUBSCRIBE NOW     Share this     You received this email because you signed up to this Business Insider newsletter using the email: ipat39@gmail.com   Email preferences Unsubscribe TERMS OF SERVICE PRIVACY POLICY 1 Liberty Plaza, 8th Floor. New York, NY 10006