| | | Every morning the team at BI Intelligence delivers daily content covering key items business professionals need to be aware of to stay ahead. As a bonus for being a frequent reader of Business Insider, we're including some free content below. Want more content like this daily? Join our FREE BI Intelligence Daily newsletter by clicking here. The Virtual Assistant Winner Is...  Most major tech companies today have some sort of virtual assistant.
Amazon has Alexa. Apple has Siri. Microsoft has Cortana. Google has Google Assistant (more commonly known as OK Google).
But with competition comes the question: Which of these voice assistants is the best?
To get the best answer possible, Business Insider conducted a thorough test of the major voice assistants across 12 categories: travel, email, messaging, sports, music, weather, scheduling, social, translation, basic tasks, general knowledge, and personality.
The extensive test led to the conclusion that each of these assistants need work, but Google Assistant gets the slight edge over its competitors.
For a more detailed analysis, Jeff Dunn has the full breakdown. | | | | The Fintech Ecosystem Report In this report, we assess the state of the global fintech industry, highlight the drivers of its growth, outline the areas of fintech that are coming to the fore, and explain the different models that are emerging as the relationship between fintechs and incumbent financial services firms evolves. Learn More » | | | | The Chatbots Report In this report, we explore the growing and disruptive bot landscape by investigating what bots are, how businesses are leveraging them, and where they will have the biggest impact. We outline the burgeoning bot ecosystem by segment, look at companies that offer bot-enabling technology, distribution channels, and some of the key third-party bots already on offer. Learn More » | | | | The Reverse Logistics Report In this report, we examine reverse logistics and discuss how retailers can take an omnichannel approach to help reduce the costs they bear from returned goods. In particular, the report examines the strategic reasons why retailers should implement a reverse logistics function and discusses the industries that are most at risk. Learn More » | | | | ESPN lost 621,000 cable subscribers in October, the most subscribers it's ever lost in a single month. The dramatic drop in subscribers coupled with poor viewership on sports content spells a clear and present danger for the sporting industry. Read More » | | | | Teen-focused lip-syncing app Musical.ly and its live-streaming sibling Live.ly are allowing star creators to earn a handsome living, with the top 10 Live.ly broadcasters making an average of $46,000 over a two-week period. Read More » | | | | In a recent interview with The Verge, US Secretary of Transportation Anthony Foxx discussed the country's automotive future — specifically, autonomous vehicles and their impending deployment on the roads. Read More » | | | | Global smartphone penetration is driving up mobile as the primary mode of accessing the Internet. The firm projects that at the current rate of growth, mobile devices will account for 75% of all Internet use in 2017 globally and 79% in 2018. Read More » | | | | Companies are both rebranding themselves as smart city companies and targeting their existing products for smart city applications; they're doing this to attract investments from venture capital firms that see a large potential for growth in the smart city market. Read More » | | | | Apple TV developers are finally seeing the living room device as a viable platform for app development. There are now more than 8,000 Apple TV apps available, representing growth of around 700% from the 1,000 apps reported over the same period last year. Read More » | | | | Several employees from Imagination Technologies, the company that makes the graphics chip for the iPhone 7, have departed from the company to join Apple's graphics processing unit (GPU) engineering team. Read More » | | | | The firm saw a $350 million increase on net revenue, marking 14% year-over-year (YoY) growth, as well as increases in a few other key categories, which points to success. But as the US credit card environment becomes increasingly competitive, the firm will need to continue find ways to balance impressive rebates and incentives with profitability. Read More » | | | | While native advertising continues to be a driving force behind digital ad growth, there are several threats that could potentially impact the popular ad format. Read More » | | | | The speeds at which online lenders offer loans and access to funds, as well as poor ID checking practices, are likely contributing to a practice widely associated with fraud. Read More » | | | One video streaming service isn't enough for over half of US adults
 | Consumers care about credit card rewards, not brands
 | Smart home providers should pay attention to consumers' fire and gas safety concerns
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