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Jumat, 20 Maret 2015

3 Ways to Win at SEO in the Age of the App - TechZone360


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If you haven't touched SEO since 2011 and ASO sounds like some kind of lab test, it's time to sit up and pay attention. You're probably miles behind both the search engines and your competitors. Gaining a spot in those coveted top search results, whether in Google or an app store, takes creativity, passion, and more than a little ingenuity.
Traditional storefronts are a sea of contradictions these days. Radio Shack has gone bankrupt while Staples and Office Depot are merging. Both moves will result in opening up more real estate, but there seems to be no shortage of potential customers to fill up space. The irony is the new occupants are likely not to be traditional retailers, but online retailers moving out of the virtual and closer to your neighborhood.
The question of the day, as enterprise around the world increasingly design their products and applications for personal devices in the Mobile First strategy, is as follows: Is enough attention and resource being paid to securing mobile apps?
Subscribers today expect to be connected at all times. Whether you're relaxing at home, eating lunch in a cafe, or even sitting in the car on a road trip with your family, it's never been more important to be able to get online.
We don't hear much about cable cutters these days, but we do see a lot of developments pushing new services for these. Where before, the cable cutter market was Netflix, Hulu, Amazon, and a few less-than-legal services, we're starting to see a bigger push from all around the market. Sony is looking to get into the market just a little harder with the launch of PlayStation Vue, and there will likely be more such initiatives to follow.
Reporting about data breaches-at major retailers, financial services institutions, insurers and unfortunately a host of large enterprises in other vertical markets where vast amounts of personal information are stored- has become so commonplace that it is almost no longer news. However, the disclosure that Mountlake Terrace, Washington-based health insurer Premera Blue Cross was the latest victim is something different. It is also extremely ominous in terms of the information, about an estimated 11 million customers, that was compromised.
The newer, lighter, shinier, thinner MacBook released by Apple last week has a couple of serious flaws. No doubt Apple believes that limiting the new laptop to a single USB-C port for charging and peripheral devices is acceptable with Bluetooth and various flavors of Wi-Fi on board, but the company should have put in one new fangled piece of tech. Instead, the device is handicapped and it shouldn't be.
I started playing computer games in the 1980s and they pretty much sucked. There were the text games which didn't even give you an image to work from just a description and you had to guess the nearly the exact sentence to use to proceed through the game. Then there was my first side scrolling game, Red Barron, which was actually rather fun but visually left much to the imagination. This week is NVIDIA's GPU conference and I spent some time getting ready by looking at images of the games that were around when I started playing, and compared them to the visually rich, near photorealistic games we have today; I kind of wonder why anyone would have played those older games.

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