Featured Articles Sponsored By: Marketo Webinar: Sweet Leads are Made of This: Integrating Social Media with Marketing Automation Wednesday, June 26, 2013 TIME: 1:00pm EST/ 10:00am PST REGISTER! For many of us it's time to move past social media 101 and on to the next level. When we talk about integrating social with Marketing Automation, we're not just talking about developing and launching social campaigns – we're talking about how to make all your campaigns social. By integrating social media with marketing automation you can deploy a variety of social applications to all the places where you're already touching prospects – from your website and landing pages to your Facebook pages and emails. Integrating social applications into marketing automation also allows tracking, giving you the ability to build a powerful Social CRM database that includes social profiles of individuals, their sharing behavior, and the impact to your bottom line. You can use these insights to strengthen all your lead scoring and nurturing activities. What Attendees will learn: - Develop relationships with very early-stage prospects before they even enter your database
- Build and maintain relationships with known prospects as they educate themselves
- Support the sales cycle once the buyer engages in a formal buying process with a sales rep
- Deepen and expand relationships with existing customers and nurturing prospective leads
- Integrating social applications into your marketing automation strategy
Top Stories From The Expert Corner June 24, 2013 ADP Mobile Solutions App Reach One Million User Mark By Brian Anderson, TMCnet Contributing Writer ADP, one of the world’s largest providers of human capital management solutions, announced on Tuesday that the ADP Mobile Solutions app has been downloaded and used by more than one million employees across more than 42,000 ADP clients in order to view their payroll, HR and benefits information from any convenient mobile device. One out of every six working Americans are currently paid through an ADP management solution. Since the free ADP Mobile app was launched in the summer of 2011, new features and functions are being added on a regular basis in order to provide users with the most convenient access to their information. Read More | |
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