We often read about “big data” and how finding solutions to cope with the avalanche of data our multimedia businesses are collecting is the key to succeeding today. While companies collect mind-boggling amounts of information from call center operations, Web sites, customer interactions, CRM solutions and ordinary business operations, few of them have a real means of using this data wisely.
While some industries, like financial services, have seen the potential for technologies like analytics to change the way they do business, other industries have been slower to catch up. The insurance industry is still in flux at this point, operating in some cases with outdated legacy systems while getting their feet wet with newer technologies. Read More
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