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Senin, 02 Mei 2011

Google: More than half of the ones exposed to Mobile Ads Clicked!


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May 02, 2011
Google: More than half of the ones exposed to Mobile Ads Clicked!
By Navneet Kaushal
Google conducted a study titled, "The Mobile Movement: Understanding Smartphone Users" with Ipsos OTX late last year, 2010. The study observed 5,013 adult smartphone Internet users in the US. The study has some interesting findings, according to which a mobile movement seem to be in process. Here's a summation of the research:

General Smartphone Usage

93% of smartphone owners use their devices at home
81% browse the Internet
77% search
68% use an app
48% watch videos on their smartphone
72% use their smartphones while consuming other media 1/3 while watching TV

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