Understand why marketers need identity resolution -
| | | | Today the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.
As a follow up to our e-guide, we have compiled a complete resource on identity. Download the free whitepaper: An Identity-First Approach to Advertising.
What you can expect: - An in-depth look at the industry – what's pushing us toward an identity-driven future
- Opportunities and challenges for marketers - on both the buy and sell-side
- What it means to resolve identity and how to apply it to your media plan
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