AT&T, Verizon attract prepaid subscribers with new pricing features

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June 27, 2020 Verizon and AT&T's new pricing options could help attract prepaid subscribers amid economic downturn. Verizon unveiled a new pricing mechanism within its prepaid plans that gives consumers discounts based on the duration they remain on a Verizon plan. This comes just a few weeks after AT&T launched pricing options for its prepaid service, in which subscribers receive a lower monthly rate by prepaying for either three months or a full year of service. Because of the economic downturn, wireless carriers must make price concessions to sustain the overall health of their businesses. By introducing the new pricing features, AT&T and Verizon are instead incorporating postpaid features into their prepaid plans, which will attract customers who can be upsold more easily once the economy improves. Business Insider Intelligence's Hirsh Chitkara has the full story. BRIEFING HIGHLIGHTS US banks seek guidance on PPP loan forgiveness US small businesses that received loans through the PPP are facing delays in finding out whether they will qualify for forgiveness on their loans. Read More → Amazon debuts 'The Big Style Sale' event Amazon launched an apparel-focused sales event that may help fill in for Prime Day, and could thrive as e-commerce's share of retail grows. Read More → Apple unveils anticipated Watch sleep-tracking feature Apple revealed sleep-tracking capabilities for the Apple Watch and a commitment to building out health-focused capabilities at its WWDC conference. Read More → Mastercard and Splitit are teaming up for global expansion The Mastercard-Splitit partnership will bolster Splitit's acceptance and Mastercard's offerings to merchants and cardholders. Read More → Microsoft and Johns Hopkins partner to advance precision medicine Microsoft Azure and Johns Hopkins Medicine partnered to leverage Microsoft's AI and analytics tools to facilitate precision medicine breakthroughs. Read More → US banks saw record $2 trillion rise in deposits since coronavirus outbreak US banks have seen a record $2 trillion in deposits so far this year, driven by stimulus efforts in response to the coronavirus pandemic. Read More → Apple's decision to open Find My to third parties will challenge Tile Apple can more directly challenge Tile in the device-tracking market by opening up its device location-tracking service to third parties. Read More → Square is withholding money from merchants amid the pandemic Square is withholding some funds from its merchants to limit its losses from disputes and chargebacks during the pandemic. Read More → Citibank complaints highlight how customer service missteps can be magnified in times of crisis Citibank saw the most complaints to regulators of any bank over its coronavirus response between March 16 and May 20. Read More → Boston facial recognition ban may push tech players to exit the market Boston's facial recognition ban could precipitate similar initiatives in other US cities, adding pressure for big tech players to exit the market. Read More → RESEARCH IN FOCUS The AVOD Ecosystem Business Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. This report looks at how ad spending is growing on ad-supported streaming, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend. Get the full report → The State of Virtual Care in the US In this report, Business Insider Intelligence explains how the coronavirus pandemic has fast-tracked the implementation and use of virtual care channels in the US. Get the full report → Gig Economy Financial Services Ecosystem This report explores the size and scope of the gig worker market; gives an overview of companies that started making efforts to serve the gig worker market pre-pandemic; presents some of the earliest-moving companies rolling out pandemic-specific financial services for gig workers; and lastly, outlines how FIs who move into the space during this crisis period can make sure their products have a longer-term value for customers once the pandemic passes. Get the full report → BECOME A SUBSCRIBER Did you know the Daily is just a preview of everything Business Insider Intelligence has to offer? Our Briefing subscriptions deliver analysis on the biggest trends and decisions shaping the future of a specific industry. Stay on top and subscribe today to receive: A cornerstone industry report Daily Morning newsletters Opportunities to join the conversation Get Started Today → FOLLOW US Email sent to: ipat39@gmail.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2020 Insider Inc. 1 Liberty Plaza, New York, NY 10006