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Sabtu, 27 Juni 2020

AT&T, Verizon attract prepaid subscribers with new pricing features

What to read today: The AVOD Ecosystem: Business Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. This report looks at how ad spending is growing on ad-supported streaming, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend..
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June 27, 2020
Business Insider Intelligence
Verizon and AT&T's new pricing options could help attract prepaid subscribers amid economic downturn.
Verizon unveiled a new pricing mechanism within its prepaid plans that gives consumers discounts based on the duration they remain on a Verizon plan. This comes just a few weeks after AT&T launched pricing options for its prepaid service, in which subscribers receive a lower monthly rate by prepaying for either three months or a full year of service.

Because of the economic downturn, wireless carriers must make price concessions to sustain the overall health of their businesses.

By introducing the new pricing features, AT&T and Verizon are instead incorporating postpaid features into their prepaid plans, which will attract customers who can be upsold more easily once the economy improves.

Business Insider Intelligence's Hirsh Chitkara has the full story.
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RESEARCH IN FOCUS
The AVOD Ecosystem
Business Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. This report looks at how ad spending is growing on ad-supported streaming, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend.
Get the full report →
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Get the full report →
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