How Consumer Search Behavior is Adapting to Mobile, Voice, and Visual Channels

Searching for information is one of the oldest and most common online activities. We forecast that more than 85% of US internet users, or 246.4 million people, will search online at least monthly in 2020. Most will use smartphones for at least some of those searches, though newer channels are becoming more common.

eMarketer's Search in 2020 explores consumer trends in search behavior, including how they're searching on mobile, with voice and on ecommerce channels. It also details how marketers are responding to these changes.

In full, this exclusive report:

1	Explores how consumer search behavior has changed over time
2	Examines the opportunities for marketers in consumer search
3	Explains how consumers are using Amazon to search