Smart speakers could be the fastest-growing digital platform ever — here's how to engage with customers through the devices

In The Smart Speaker Report, Business Insider Intelligence examines the fast-evolving smart speaker market. First, we provide a glimpse into smart speaker adoption in the US, both overall and by particular demographics. Then, we look at the characteristics of device owners, including how many speakers they own, which types, how often they use them, and what they use them to do. We also break down the top smart speaker use cases and the reasons why they are or aren't resonating with consumers, and advise brands looking to reach their users via this medium how best to do so.

In full, this exclusive report:

1	Provides a snapshot of the current state of smart speaker adoption
2	Highlights the most important ways that consumers are using the devices and looks at what will come next in key segments
3	Identifies key trends in smart speaker and voice assistant design and usage and offers guidance for companies and brands looking to use the platform moving forward