 | | NEW CHART: Digital Media | | Ad avoidance is on the rise — here's how brands can maximize the time they do get in front of consumers… Consumers are increasing their use of tactics like ad-blocking and purchasing more ad-free subscriptions to circumvent marketers, a potential sign of ad fatigue. Overall, across eight countries — including Brazil, China, Germany, India, and the US — 74% of consumers report actively avoiding advertising, up from 64% in 2018, per Edelman.
With ad avoidance on the rise, the stakes are high for brands to make a good impression when they do get in front of consumers, and building brand trust is a powerful way to do that.
 | | | | * This chart and data was exclusively delivered to Business Insider Intelligence subscribers. You can get access to this chart, our daily newsletters, and other timely updates when you sign up today. |
| Here are some ways brands can build consumer trust and maximize the increasingly limited time they do get in front of consumers:
- Influencers — heralded for their authenticity — inspire high levels of trust among their personally invested followers, and that trust drives purchasing. Edelman found that 63% of respondents trust influencers more than brands, so that endorsement can provide a solid boost.
- Targeting less explicit channels that still put a brand in focus. Consider how brands are working to be featured in SVOD content. With the streaming wars ramping up, major studios are churning out content: That means a ripe opportunity for product brand deals that can associate products with beloved characters and content, engendering trust among viewers.
- Delivering on social causes in a meaningful way. Over half (53%) of consumers believe every brand should be involved with at least one social issue that doesn't necessarily even impact its business, with a corresponding 49% claiming that brands can do more to solve social ills than governments, up from 45% holding that belief in 2018.
|
| | Here's a summary of what you'll receive when you subscribe to Business Insider Intelligence today: - Over 275 immediately accessible research reports and data-sets.
- At least 12 new Digital Media reports over the next 12-months.
- Insightful newsletters and charts about everything important taking place within the digital media space.
- 14-day money back guarantee period so you can access all of the above risk-free!
|
| | Other chart highlights you don't want to miss |
|
| | | | |
These are just a few of the charts made available to Business Insider Intelligence subscribers.
Subscribe to Business Insider Intelligence today and you'll have instant access to 100s of charts like these, daily briefings in eight key coverage area, and a members-only Research Center filled with insightful reports. |
| | | |  | | Copyright © 2019 Business Insider, Inc. All rights reserved. | | |
Tidak ada komentar:
Posting Komentar