Advertisement

Kamis, 28 Desember 2017

[New Chart] Here's why brands and retailers should pay attention to the next generation of consumers...

Fully understand digital commerce and gen z with this chart.
NEW CHART & DATA: E-COMMERCE

Why retailers and brands should pay attention to Gen Z…

Gen Zers are young and only beginning to flex their muscles as consumers, but they're already an extremely valuable generation to retailers and brands. This cohort's oldest members are employees, college students, or both, while their younger counterparts still live at home and drive spending there. With both personal and family purchases, Gen Z is already having a profound effect on consumer spending.

Access Full Chart Data →
* This chart was delivered to BI Intelligence's Ultimate E-Commerce Research Bundle subscribers. You can get access to this chart and other timely updates when you sign up today.
Here are some other key points from the study:
  • Gen Zers hold an estimated $44 billion in spending power — the funds available to a person or group of people to make purchases — from allowance alone.
  • Families spent a whopping $829.5 billion on Gen Z in the US in 2015, and $66 billion of that was on discretionary items, according to Fung Global Retail & Technology.
  • Presently, this segment of the population prefers spending money on clothes and shoes, books and music, and apps, according to the study.
  • Within the next decade, Gen Zers' spending power will rise exponentially as they become the largest group of consumers globally and a key demographic for retailers.
Subscribe risk-free to view the full analysis
Here's a summary of what you'll receive when you subscribe to the Ultimate E-Commerce Research Bundle today:
  • 55 immediately accessible research reports and data-sets.
  • At least 15 new E-Commerce reports over the next 12-months.
  • Insightful newsletters and charts about everything important taking place within the e-commerce space.
  • 14-day money back guarantee period so you can access all of the above risk-free!

Other chart highlights you don't want to miss

 

How emerging markets will transform the future of online shopping

Emerging markets are going to be essential... Access Full Chart →
 

How crowdsourcing is helping to improve the troublesome last mile of e-commerce delivery

Logistics companies as well as their retail... Access Full Chart →

These are just a few of the charts made available to BI Intelligence subscribers.

Subscribe to BI Intelligence's Ultimate E-Commerce Research Bundle today and you'll have instant access to 100s of charts like these, daily briefings in six key coverage areas and a members-only Research Center filled with insightful reports.
Sign up Risk-Free Today
BI Intelligence
Copyright © 2017 Business Insider, Inc. All rights reserved.
Powered By SailthrU

Tidak ada komentar:

Posting Komentar