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Here's how publishers, users, and Google stand to benefit from the Chrome ad filter Google will roll out its ad "filter" tool for Chrome this coming February.
The tool, which Google initially announced earlier this year, will block ads deemed to be most disruptive to the user experience as defined by the Better Ads Standards, an industry effort aimed at improving the quality of online ads.
Pop-up ads, auto-playing videos with sound, and large banner ads are some of the ad formats identified as beneath the Better Ads Standards.
Chrome's dominant browser market share means its ad filtering tool will have a huge impact.
BI Intelligence analyst Kevin Tran has the full story.
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| | | In a new report, BI Intelligence explores Gen Z's current shopping habits — both online and in-store — and how those habits might evolve over time. It looks at their spending power, both now and in the years to come, and the drivers that lead them to complete a purchase. It also assesses Gen Zers' unique traits, and the ways that retailers and brands can leverage those characteristics to make them loyal customers. Learn More → | | | | |
| | | In a new report, BI Intelligence looks at the shifts in the broader environment that fintechs operate in, including funding patterns and regulatory trends; examines the adaptations that some of fintech's biggest subsegments have had to make to secure a foothold in the financial services system; and discusses how the continued rise of the fintech industry is pressuring incumbents to make fundamental changes to their business models and roles. It ends by assessing what a global economy increasingly influenced by innovative fintechs will look like. Learn More → | | | | |
| | | A new report from BI Intelligence addresses how in-store mobile payments volume will grow through 2021, why that's below past expectations, and what successful cases can teach other players in the space. It also issues actionable recommendations that various providers can take to improve their performance and better compete. Learn More → | | | | |
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| | | Bitcoin is everywhere, so we've broken down the basics into Bitcoin 101. Read More → | | | | |
| | | Amazon Prime membership had flat growth in the US in the past year, according to a study of 1,000 US adults from Morgan Stanley, cited by Business Insider. Read More → | | | | |
| | | Snap announced a new desktop app dubbed Lens Studio, which lets any Snapchat user create their own augmented reality (AR) Lenses for Snapchat. Read More → | | | | |
| | | With more games entering the competitive gaming field, see what the best and hottest eSports games that are being played today. Read More → | | | | |
| | | JD.com and real estate developer China Overseas Land & Investment Ltd (COLI) plan to open hundreds of unmanned convenience stores. Read More → | | | | |
| | | Amazon will grow online revenues in Mexico to $502 million in 2017, up 106% year-over-year (YoY). These figures will overtake that of current market leader MercadoLibre, which will bring in an estimated $490 million in 2017. Read More → | | | | |
| | | Wearables provider Fit Pay and Cascade Fintech, a US prepaid card and peer-to-peer (P2P) payment services provider, are teaming up to develop a new platform that enables cryptocurrency holders to make in-store purchases. Read More → | | | | |
| | | YouTube signed a long-term agreement with Universal Music Group and Sony Music, two of the world's top three record labels. The deal solidifies better royalty rates for music rights holders, a major point of contention over years of negotiations between the parties. Read More → | | | | |
| | | Chase Freedom cardholders will be able to earn additional rewards by paying with Apple Pay, Android Pay, Chase Pay, and Samsung Pay in Q1 2018. Read More → | | | | |
| | | Facebook announced it will begin demoting "engagement bait," or posts that explicitly ask users to like, comment on, or share, in the News Feed. Read More → | | | | |
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Consumers are addicted to the IoT despite their privacy and security concerns |  | |
How consumers' opinions of online shopping channels reflect their shopping habits |  | |
Consumers still aren't convinced about smartwatches |  | |
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