Advertisement

Sabtu, 28 Oktober 2017

Tencent's two-word pitch to bring Western brands to its platform

Today's top stories: Here's how the four major telecom companies stacked up last quarter, Target opens new small-format stores , Here's why the PayPal-Facebook deal makes so much sense , and much more
Every morning the team at BI Intelligence delivers daily content covering key items business professionals need to be aware of to stay ahead. As a bonus for being a frequent reader of Business Insider, we're including some free content below.

Want more content like this daily? Join our FREE BI Intelligence Daily newsletter by clicking here.
WEEKEND ROUNDUP
Hero Image

Tencent's two-word pitch to Western brands

Tencent is staking its claim as the main gateway into China for Western brands.

The tech giant recently opened up its advertising tools to marketers in the US — building a bridge between the world's largest and second-largest advertising markets, and giving brands new abilities to reach Chinese audiences across its marquee messaging apps, WeChat and QQ.

To make its case to global brands and marketers, Tencent attended Advertising Week New York, the ad-industry summit held every fall, for the first time this year. BI Intelligence sat down with Steven Chang, Corporate Vice President at Tencent Online Media Group (OMG), to discuss his company's strategy for attracting brands to its platforms.

BI Intelligence analyst Robert Elder has the full story.


Don't miss your opportunity to download The Top 5 Disruptive Trends Shaping Transportation and Logistics Report for FREE!
BI Intelligence Daily is just a preview of BI Intelligence.
Become an ALL-ACCESS member to unlock everything BI Intelligence has to offer.
RESEARCH IN FOCUS

The Global Fintech Landscape

This report compiles various fintech snapshots, which together highlight the global spread of fintech, and show where governments and regulatory bodies are shaping the development of national fintech industries. Each provides an overview of the fintech industry in a particular country or state in Asia or Europe, and details what is contributing to, or hindering its further development. We also include notable fintechs in each geography, and discuss what the opportunities or challenges are for that particular domestic industry. Learn More →

Point-of-Sale Terminals

BI Intelligence, Business Insider's premium research service, has put together a detailed report on the shifts in the point-of-sale terminal landscape, how leading players can meet them, and who's doing it most effectively. Learn More →

The Mobile Carrier Landscape

In a new report from BI Intelligence, we examine where the wireless industry stands as a result of the price war and uptick in data demand from consumers. We also look at how technological advancements and the adoption of new product lines could incentivize the next wave of revenue growth for telecoms. Finally, we explore potential barriers to carriers' growth, and examine which of the Big Four carriers are poised to lead the pack. Learn More →
 
BI Intelligence Daily is just a preview of BI Intelligence.
Become an ALL-ACCESS member to unlock everything BI Intelligence has to offer.
BRIEFING HIGHLIGHTS

Here's how the four major telecom companies stacked up last quarter

The Q3 2017 performances of the Big Four US carriers — Verizon, AT&T, T-Mobile, and Sprint — revealed a mixed bag of highs and lows, as each attempts to navigate the volatile carrier landscape. Still feeling the repercussions of T-Mobile's "Uncarrier" movement — first introduced in 2014 — a big focus for the operators in the quarter was to drive customer growth as they seek stability. Read More →

Target opens new small-format stores

Last week, Target opened 11 small-format stores across the US as part of its ongoing readjustment to its brick-and-mortar strategy. Read More →

Here's why the PayPal-Facebook deal makes so much sense

PayPal is forging a deeper partnership with Facebook, according to an announcement from the firms Friday. Read More →

Google moves forward with Play Store updates

Google is moving forward with two big announcements it first mentioned in 2016, as it looks to make the Android app ecosystem more appealing to developers. Read More →

LinkedIn is considering a push into original content

LinkedIn may begin creating or acquiring original video content for its platform, according to comments from the company's CEO Jeff Weiner covered by International Business Times and The Information. Read More →

JPMorgan Chase launches digital-only bank

JPMorgan Chase launched Finn, a standalone digital-only mobile banking platform that allows users to open accounts, make deposits, issue checks, track spending and create savings plans. Read More →

Huawei Watch 2 Pro takes on China

Last week, Chinese smartphone vendor Huawei unveiled a new version of the Huawei Watch 2 smartwatch — the Huawei Watch 2 Pro — aimed specifically at its domestic market, according to Android Authority. Read More →

Fannie Mae goes all-out on fintech collaborations

Fannie Mae, a US government agency that funds mortgages for lenders, rolled out 1 Day Certainty, a digital platform designed to make the mortgage process more streamlined for both lenders and consumers, last year. Read More →

Amazon's competitors are making life difficult for Whole Foods

Multiple retailers are using negotiating power afforded by their lease agreements to hamper Whole Foods' expansion and development under Amazon. Read More →

GE doubles down on Predix at the edge

GE announced major upgrades to the edge-computing capabilities of its Predix industrial IoT (IIoT) platform, which enables manufacturers to connect and monitor their industrial equipment. Read More →
 
BI Intelligence Daily is just a preview of BI Intelligence.
Become an ALL-ACCESS member to unlock everything BI Intelligence has to offer.
CHARTS OF THE WEEK

Consumers paying more for smartphones globally

Consumers paying more for smartphones globally

Artificial intelligence is gaining traction among retailers

Artificial intelligence is gaining traction among retailers

Telco strategy execs see IoT as 5G revenue driver

Telco strategy execs see IoT as 5G revenue driver
 
BI Intelligence Daily is just a preview of BI Intelligence.
Become an ALL-ACCESS member to unlock everything BI Intelligence has to offer.
BECOME A MEMBER
You can gain access to everything BI Intelligence produces - ALL of our extensive research reports, newsletters, and data - when you claim your BI Intelligence ALL-ACCESS pass. With this level of membership, you will gain immediate access to…

ALL Existing Reports

Our research reports have taken thousands of hours to research, analyze and compile. With over 100 reports in our archive there is something for everyone with immediate profit-driving idea potential. Packed with data, insight and analysis the research helps you understand your chosen subject area in fresh new ways.

Actionable New Reports

You'll receive around 6 new reports each month on topics that matter to you, delivered electronically the instant they're finalized for as long as you're a subscriber.

Carefully Curated Newsletters

With access to all 6 of our newsletters, you'll know about all the important developments that are impacting your company, your bottom line, and even your career. Our insightful news briefs give you the context around critical developments.

Timely Updates & An Online Research Center

At least once a week, the BI Intelligence team will send you thought-provoking "extra" content in the form of charts, graphs, and graphics, along with our analysis of what it means.

And A 14-Day Satisfaction Guarantee

If you are not completely satisfied, you may cancel your ALL-ACCESS pass before the end of your first 14-days and we will refund the full amount you've paid.
Get Started Today Risk-Free
The BI Intelligence Daily is a free newsletter highlighting topics the BI Intelligence research team finds interesting. Published around 5pm ET Monday through Friday.

Did a friend forward this newsletter? Get it daily by clicking here.

Have friends? Think they would benefit from this newsletter? Send them this link: http://read.bi/bii-daily.
BI Intelligence
Copyright © 2017 Business Insider, Inc. All rights reserved.
 
Business Insider

Email sent to:

Manage your email preferences   |   Unsubscribe

Terms of Service   |   Privacy Policy

Business Insider. 150 Fifth Ave, New York, NY 10011
Powered By SailthrU

Tidak ada komentar:

Posting Komentar