Fully understand how Facebook will spur VR adoption with this chart.
New Chart and Data
How Facebook will spur the adoption of virtual reality…
The virtual reality (VR) market needs to address high price points before consumers will begin purchasing devices en masse. Only 30% of consumers would consider spending more than $200 on a VR system, according to data from the Activate Consumer Insights survey. That falls far short of the average $875 it currently costs for a whole system — including an external power source, controllers, and sensors.
* This chart was delivered to BI IntelligenceUltimate Apps & Platforms Research Bundle subscribers. You can get full access to this chart as well as other timely updates when you sign up today.
Here are some other key points from the study:
The tension between quality and affordability is one of the main barriers to VR adoption.
Oculus has taken the first steps to address the cost-prohibitive nature of the VR market, announcing massive price cuts across its entire range of devices.
A drop in average VR headset price would encourage consumer adoption, creating a virtuous cycle.
These are just a few of the charts made available to BI Intelligence subscribers.
To ensure that you have access, simply subscribe to BI Intelligence'sUltimate Apps & Platforms Research Bundle today. You'll have instant access to 100s of charts like these, daily briefings in six key coverage areas and a members-only Research Center filled with insightful reports.
Tidak ada komentar:
Posting Komentar