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Minggu, 29 Oktober 2017

[NEW CHART] How Facebook will spur VR adoption...

Fully understand how Facebook will spur VR adoption with this chart.
New Chart and Data

How Facebook will spur the adoption of virtual reality…

The virtual reality (VR) market needs to address high price points before consumers will begin purchasing devices en masse. Only 30% of consumers would consider spending more than $200 on a VR system, according to data from the Activate Consumer Insights survey. That falls far short of the average $875 it currently costs for a whole system — including an external power source, controllers, and sensors.

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Here are some other key points from the study:
  • The tension between quality and affordability is one of the main barriers to VR adoption.
  • Oculus has taken the first steps to address the cost-prohibitive nature of the VR market, announcing massive price cuts across its entire range of devices.
  • A drop in average VR headset price would encourage consumer adoption, creating a virtuous cycle.
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