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Selasa, 27 Juni 2017

411: Find out where consumers are watching your videos

Business Insider | Insider Select

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Tuesday, June 27, 2017

Screen size doesn't matter
                                                      Long-Form Rules 640x175 (1).gif
                         

Small screens are for short videos, big screens are for long ones. Right?

Not anymore.

Ooyala's new Q1 2017 Global Video Index looks at how long-form viewing has nearly doubled its time watched on laptops, desktops, and smartphones in just one year — and what that means for your business.

The new index also discusses:

  • The arrival (or not) of the 'adpocalypse'

  • East Coast vs. West Coast viewing habits

  • Why pay-TV operators rank lower than airlines in customer satisfaction
                                      

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This message is sponsored by Ooyala.



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