The Rise of M-Commerce - Mobility TechZone

Date: 4/07/2017

Featured Articles » The Types of Mobile Applications for Business » Why Hardware isn't Always to Blame when Smartphones Fail. » Why Hackers Love Android Devices » The Need for Yelp-Like Consumer App Experiences in Enterprises Sponsored by: Netwrix On-Demand WEBINAR: Withstanding a ransomware attack: A step-by-step guide WATCH TODAY! Ransomware has spread epidemically in 2016. Analysts, IT pros and corporate staff list it among the top IT security threats. According to a report prepared by the Cyber Threat Alliance (CTA), CryptoWall, version 3.0, alone has already cost its victims $325 million. Malicious software R&D is funded profusely through sources ranging from the proceeds of criminal activity to money raised through crowdfunding services. Under crowdfunding, those who pay the developer receive a copy and can try using it. What you will learn: What you should do to provide your data continuity Which precautions you should take to minimize risk of the ransomware attack How to secure your IT-infrastructure And more!   From The Expert Corner April 05, 2017 The Rise of M-Commerce and Why It Matters for E-Commerce Stores By Special Guest Jack Thomas, Content Writer Mobile commerce, or m-commerce, is on the rise. Smartphones and tablets have always come in handy for on-the-go product research, but shoppers are increasingly depending on their mobile devices to facilitate every step of the buying process. Market research firm eMarketer expected U.S. retail m-commerce sales to jump almost 40 percent between 2015 and 2016 to $123.13 billion. The same source predicts that by 2020 mobile commerce will reach $242.08 billion in U.S. sales It seems like a no-brainer that as people incorporate mobile devices into their everyday lives, m-commerce expenditures rise accordingly. However, according to research from Business Insider, U.S. adults spent 59 percent of their screen time on mobile (compared to 41 percent on desktop) in 2015, but only spent 15 percent of their dollars on mobile (compared to 85 percent on desktop). It’s an advantage for e-commerce stores that they can increasingly access customers wherever they are, but only if they optimize their mobile experience to drive conversions...Read More Featured Videos Richard McFarland of Voice4Net at Real Time Web Solutions 2016 Featured Resources » Minimizing the Risk of Information Security Breaches: Best Practices for SOA Governance and Compliance Webinar Featured Channels » m2m Advertise With Us   General advertising Info: Click here      Become a MobilityTechzone columnist! Interested in reaching Mobility Techzone's Global Wireless and Mobile Communications Audience of 70,000 Unique Visitors? Please contact Matthew Gleeson to learn how at mgleeson@tmcnet.com or 1 (203) 852-6800 x145.

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