Here's why businesses should be paying attention to the chatbot revolution… Advancements in artificial intelligence, coupled with the proliferation of messaging apps, are fueling the development of chatbots — software programs that use messaging as the interface through which to carry out any number of tasks, from scheduling a meeting, to reporting weather, to helping users buy a pair of shoes. Foreseeing immense potential, businesses are starting to invest heavily in the burgeoning bot economy. A number of brands and publishers have already deployed bots on messaging and collaboration channels, including HP, 1-800-Flowers, and CNN. While the bot revolution is still in the early phase, many believe 2016 will be the year these conversational interactions take off. In a report from BI Intelligence, we explore the growing and disruptive bot landscape by investigating what bots are, how businesses are leveraging them, and where they will have the biggest impact. We outline the burgeoning bot ecosystem by segment, look at companies that offer bot-enabling technology, distribution channels, and some of the key third-party bots already on offer. The report also forecasts the potential annual savings that businesses could realize if chatbots replace some of their customer service and sales reps. Finally, we compare the potential of chatbot monetization on a platform like Facebook Messenger against the iOS App Store and Google Play store. Among the big picture insights you'll get from this new report, titled The Chatbots Explainer: How Chatbots are Changing the App Paradigm and Creating a New Mobile Monetization Opportunity: - AI has reached a stage in which chatbots can have increasingly engaging and human conversations, allowing businesses to leverage the inexpensive and wide-reaching technology to engage with more consumers.
- Chatbots are particularly well suited for mobile — perhaps more so than apps. Messaging is at the heart of the mobile experience, as the rapid adoption of chat apps demonstrates.
- The chatbot ecosystem is already robust, encompassing many different third-party chat bots, native bots, distribution channels, and enabling technology companies.
- Chatbots could be lucrative for messaging apps and the developers who build bots for these platforms, similar to how app stores have developed into moneymaking ecosystems.
This exclusive report also: - Breaks down the pros and cons of chatbots.
- Explains the different ways businesses can access, utilize, and distribute content via chatbots.
- Forecasts the potential impact chatbots could have for businesses.
- Looks at the potential barriers that could limit the growth, adoption, and use of chatbots.
- And much more.
The Chatbots Explainer: How Chatbots are Changing the App Paradigm and Creating a New Mobile Monetization Opportunity is how you get the full story. To get your copy of this invaluable guide, choose one of these options: - Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. START A MEMBERSHIP »
- Purchase the report and download it immediately from our research store. BUY THE REPORT »
The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of chatbots. |
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