| As millennials take charge, the answer to this question is less and less apparent. So, it's important to stay on top of their behaviors and preferences. BI Intelligence is asking questions about emerging trends to a panel comprised of over 12,000 millennials and business decision makers who read Business Insider around the globe. These panelists are sharing their digital adoption habits and expectations with BI Intelligence subscribers on a weekly basis. The panel is packed with both millennials (40%, or 4,500 members) and gen-xers (47%, or 5,300 members). And, they make a very nice living! More than 45% (5,700 members) earn over $100,000 per year in income: And, they are willing to spend that income on innovative technology like self-driving cars. In fact, over half said they would pay more for a self-driving car, and most would be willing to pay up to $4,000 extra. Our subscribers get invaluable insight on subjects like the self-driving car as soon as it comes through, in forms of charts, updates and as part of our in-depth reports. If your business relies on the behaviors of decision makers, this research is a must-have. The answers to some of our questions might shock you. Would you like to know: Why consumers have not tried VR? About the penetration of IoT devices in enterprises? Who would consider purchasing Spectacles? About payment processing failures on automatically renewing digital media subscriptions? About live sports viewership trends? About frustrations around mobile commerce? If you subscribe to BI Intelligence, you will get those answers immediately, and so much more. |
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