Jim Kramer last night on Mad Money did a great job talking about why Twitter speculation is probably a bad investment. He pointed out that Salesforce having expressed interest in acquiring the blue bird has had the opposite impact desired by Marc Benioff, CEO of Salesforce. His statement that the new digital currency is Data seems to have driven a lot of his decisions.
However investors, especially the major investors, are revolting and Salesforce would likely take a major hit if it succeeded in buying Twitter.
There are several reasons Twitter is on the ropes and should be a “fire” sale. The premium that almost doubled the stock based on rumors is probably going to deflate fairly quickly.
Now to be fair, Marc Benioff has a valid point about Twitter being a great general data source. As someone who used to work for a company that generated a lot of “damn monopoly” talk, I was shocked when our friends at Towerstream used twitter as a help desk interface. They were able to avoid a lot of call center costs by just putting the staff on twitter to monitor the customer comments and respond immediately. A very public display of customer service.
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