Fully understand affiliate marketing with this report.
| | Cash in with Affiliate Marketing this Holiday Season… Affiliate Marketing has become an additional revenue stream for both publishers and retailers. It's just as effective as email in attracting sales, while direct traffic and search are on a decline. As we approach the holiday shopping season, it's crucial that retailers align themselves with the appropriate affiliates to cash in on this opportunity. Understanding the path that consumers take when making a purchase will allow you to pivot your strategy and create winning marketing programs in the home-stretch of 2016. Learn all there is to know about Affiliate Marketing and invest your marketing dollars effectively. The Affiliate Marketing Report from BI Intelligence will give you the information you need to kick-start or improve your affiliate programs. Take a close look at the key players and growth opportunities for affiliate marketing and how we see this industry developing, with this report. Among the big picture insights you'll get from the report, titled The Affiliate Marketing Report: How Mainstream Publishers and Social Media are Driving Revenue for Retailers:  | | | - Mainstream media publishers are helping legitimize affiliate marketing. In an effort to balance editorial integrity and revenue needs, publishers are taking a more native approach to affiliate marketing by embedding product links within organic content.
- Overall, publishers still generate the bulk of their revenue from advertising, but affiliate marketing is growing faster, per our sources. Approximately 15% of the digital media industry's revenue now comes from affiliate marketing.
- The investment that media companies are putting behind e-commerce drivers is good news for retailers, because publishers play an important role in the purchase funnel.
- Affiliate marketing now drives as many e-commerce orders in the US as email. Both channels currently account for 16% of US e-commerce orders, according to marketing firm Custora. This makes affiliate marketing one of the four largest sources of e-commerce orders, outperforming social commerce and display advertising.
- Even consumers who already have demonstrated purchase intent commonly visit multiple nonretail websites before completing a purchase on an e-commerce website or in a store. Nearly three-quarters (74%) of US shoppers say they visit two to three nonretail websites before completing a purchase, and 16% say they visit more than four websites, according to Rakuten and Forrester data.
This exclusive report also: - Defines modern-day affiliate marketing.
- Maps out the entire affiliate marketing ecosystem.
- Lists the types of metrics a retailer rewards affiliates for.
- Examines the impact of affiliate marketing on e-commerce growth.
- Projects growth opportunities in performance-based marketing.
- And much more.
The Affiliate Marketing Report is how you get the full story. To get your copy of this invaluable guide, choose one of these options: - Bundle and save 92% today when you access the Ultimate Digital Media Reports Bundle. You will gain immediate access to this report and 49 others on some of the most important topics impacting the e-commerce space. BUY AND SAVE 92% »
- Purchase the report and download it immediately from our research store. BUY THE REPORT »
The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of digital media and e-commerce. | |  | | Copyright © 2016 Business Insider, Inc. All rights reserved. |  | | | |
Tidak ada komentar:
Posting Komentar