[Report] US Digital Media Ad Spend - Forecasting trends for the major digital ad formats

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Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the U.S. media market. Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines. In this report, BI Intelligence forecasts spending trends for the major digital ad formats — including search, display, and video — and mobile vs. desktop. We also examine trajectories for social ad spending and programmatic ad buying, which cut across digital formats. Finally, we look at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises. Get the Report Free Copyright © 2016 Business Insider, Inc. All rights reserved. Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Ave, New York, NY 10011