Sprint lost some ground to T-Mobile recently and is now ranked Number 4. They are both making a dent in the unlimited vs. usage based pricing, but the buzz is around T-Mobile’s plans.
I think both are good deals, but a careful look at the plans shows I think Sprint has the better offer. What gives? I think the answer is the audience that the ads are targeted at, and the messaging.
First let’s talk T-Mobile. The T-Mobile ad moves quickly, says “You save money!” runs around a lot, and does little else.
For an old man like me it’s hard to follow, but for somebody young it’s just what they want to hear.
Now let’s go with the Sprint ad...Read More
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