| January 14, 2015 QuoteWizard Increases Engagement Rates and Improves Lead Quality with Conversica
Sometimes we make the business of business seem overly complicated. After all, at a high level business is about getting leads, closing deals and keeping existing customers happy. And, it is about doing so efficiently, effectively and profitably. In this context, the two items about efficiency and effectiveness are the drivers of why there is such intense interest in technologies that automate workflows and business processes from the back office to customer facing capabilities.
Indeed, there are few aspects of business these days that do not lend themselves to business process automation (BPO), and one that has been an area of focus and which helped spawn first contact management software and ultimately Salesforce.com (News  - Alert), is improving lead management. Illustrative of the continued interest in making lead management and sales conversion capabilities ever better is the announcement for one of the leading solutions providers in the space, Foster City, CA (News - Alert)-based Conversica, that it has been selected by by QuoteWizard, one of the largest independent, privately-held insurance lead providers in the United States, to increase lead quality and engagement rates for its clients.
This is really automation to the max in many ways, and is something the hotly competitive insurance business, as anyone who watches the TV commercials in the U.S. can attest, is sure to take note of. The reason is the Conversica application automatically contacts, engages, nurtures, qualifies, and follows up with leads via natural, two-way email conversations with no human intervention required. You read the previous section correctly as to the lack of human intervention when it comes to generating leads...Read More
|
By 
Tidak ada komentar:
Posting Komentar