Dear Readers: This is a rant. If you are accustomed to my monologues please be patient, otherwise go get a drink or a nibble because you will either squirm, or nod your head, or find yourself wanting to send me a “Jane, You Ignorant…”
Today, just about everyone with a kid in junior high is experiencing second-hand the social yet closed network of SMS, as extremely rare is the conversation that this “Text Generation” (great pun, right?) conducts on the phone via voice. This pattern is a concern for the likes of Facebook and every other social network out there, and it suggests that the phone companies can do more with SMS than just transport.
Their attempts to make this work thus far, however, have all been tainted by the phone company’s typical grand unifying theory thinking (e.g., the failed “Joyn” effort, a global consumer-facing brand that some operators used to help their customers recognize Rich Communication Services-enabled devices). And in addition, the SMS gateways to social networks, emails and other “off net” solutions are kluges and poorly supported...Read More
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