Move Over TV: Advertisers Shift Dollars to Online Video - TechZone360

Featured Articles » Move Over, TV: Advertisers Shift Dollars to Online Video When it comes to gauging the success of online video, one needs to look no further than advertiser spending: in this, as in many things, the term follow the money bears out. As the digital media world gears up for their NewFronts presentations, it looks like advertisers are pulling money from traditional TV budgets in order to fund online and multiscreen video efforts. » Study: Social Media Proves Great Marketing Tool for Terrorists Social media marketing is a valuable part of the overall marketing landscape. Businesses use it to keep in touch with potential customers, especially when new products or services are released. It's also an excellent channel for users to register rapid feedback about the good and bad points of a customer experience, as well as a means to offer special promotions, like coupons or other discounts. But as a recent study from the Woodrow Wilson Center's DC Commons Lab showed, social media is proving to be a winner for marketing terrorism as well. » Mobile Broadband Market to Be Powered By Emerging Markets Mobile devices offer up a lot of opportunity for users. Between the sheer value such devices pose as entertainment platforms, as communications measures, and as business tools, the list of valuable services that mobile devices supply goes on and on. But driving mobile devices' impact on our lives is the connectivity such devices offer, and that means that mobile broadband is a major part of the market as well. It's even more substantial when the issue of mobile broadband as a connection medium for PCs and modems is considered, and according to a report from Strategy Analytics' Wireless Operator Strategies (WOS) service, it may be a bigger market than anyone expects. » Would Common Carrier Regulation Slow High Speed Access Investment? Predictably, as potential regulation of Internet access as a common carrier service is at least raised by the Federal Communications Commission, opponents and proponents will make clear their respective views on whether such a move would harm, or would not harm, investment in gigabit and other faster networks. » European Court Rules There is a 'Right to be Forgotten' on the Internet The Internet has exploded on an interesting ruling by the European Union's Court of Justice against Google Spain that affirms the court's belief that existing EU laws do include the right to be forgotten. Featured Resources » Introduction to M2M Technologies: What Wireless or Wired Option is Right for Your Company & Products » Ask the Expert: SIP Trunking and WebRTC » Overcoming 5 Key Business Challenges for SMBs » Case Study: When webcams and Video Chat Just Don't Cut It Advertise With Us General advertising Info: Click here    Become a TechZone360 columnist! Become a TechZone360 columnist! Want to contribute your expertise to a growing audience of communications technology professionals? Become a writer, blogger or columnist for the TechZone360 Web site and this newsletter. Contact Erik Linask at elinask@tmcnet.com for details. FOLLOW TECHZONE360   FEATURED MAGAZINES FEATURED EVENTS

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