Reader Favorites: Social marketing tactics, B2B metrics and measuring social ROI

	View with Images  |  View Mobile Version
	New Case Studies | Members' Library | Research | Events| Training MarketingSherpa's Audience Favorites from April 25-May 2, 2011 Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage We've been browsing the new MarketingSherpa 2011 Social Marketing Benchmark Report this week. One of the first charts that struck us was a bubble chart on social marketing tactics. This chart graphs the effectiveness, difficulty and popularity of each social media marketing tactic. You'll notice a clear positive correlation between a tactic's level of difficulty and its level of effectiveness. As seen in MarketingSherpa Blog email updates Read more Marketing Research Chart: Top metrics used in evaluating and optimizing marketing performance We wanted to learn how B2B marketers were evaluating and optimizing their marketing performance, so we asked more than 900 marketers which key performance metrics helped them evaluate marketing ROI. The results are included in this week's marketing research chart. As seen in the Marketing Chart of the Week newsletter Read more Social Media Measurement: Moving forward with the data and tools at hand How do you effectively measure social media ROI when you have small, but meaningful metrics? If you can't afford to collect and analyze "big data," you have to make the most of what you've got. So, in today's blog post, we show you how take advantage of what you have now relatively quickly, and in the process learn what additional data you need. As seen in MarketingSherpa Blog email updates Read more Book Giveaway Get Rich Click! by Marc Ostrofsky Whether you are looking to earn $100 a day or $100,000 a year, this book will teach you how. Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions online. Enter now + Last week's book giveaway -- these three lucky marketers will get a free copy of Mobilize: Strategies for Success from the Frontlines of the App Revolution by Rana June Sobhany - Caroline Watkins, AT&T, Atlanta, GA - Myrna Begnel, Fusion 92, Arlington Heights, IL - Eric McNeil, Southern Bancard Services, Monroe, LA Our Newsletters: Email Marketing Demand generation and lead nurturing case studies B2B Marketing Demand generation and lead nurturing case studies Inbound Marketing Social media, SEO, and content marketing Consumer Marketing Product marketing and e-commerce case studies Marketing Chart of the Week Learn from your peers Marketing Careers The latest job openings MarketingSherpa Blog Email updates Connect with us: Research: Latest On Our Blog Social Media Measurement: Moving forward with the data and tools at hand Social Media Measurement: Big data is within reach Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage See Online Issue | Whitelist Us | Change Your Email Account | Forward to Colleague | RSS

This email is sent only to registered subscribers of MarketingSherpa.com. You are currently subscribed as: hijau@viarbux.com If you would like to unsubscribe, go to Manage Subscriptions. We protect your privacy. The Best of the Week Newsletter is published by Marketingsherpa. 499 Main Street Warren, RI, 02885, United States © 2011 MarketingSherpa, LLC