Shoppers are ok with pro-vote messaging, but they'll boycott a brand that gets too political. Here's how Gap's CMO stays neutral but of-the-moment.

Gap's holiday ads refer to current political and social issues in a neutral way. It could be a savvy move for the brand.

View in browser Subscribe Business Insider Select brings the best of Business Insider straight to your inbox, every day. Was this email forwarded to you? Sign up for Business Insider Select here. Premium Shoppers are ok with pro-vote messaging, but they'll boycott a brand that gets too political. Here's how Gap's CMO stays neutral but of-the-moment. Gap's holiday ads refer to current political and social issues in a neutral way. It could be a savvy move for the brand. READ MORE 24 fast-food and restaurant chains you might see less of in 2021 From classics like Burger King and McDonald's to regional favorites like Luby's, these restaurants have shut down multiple branches. READ MORE Senate Majority Leader Mitch McConnell defeats Democrat Amy McGrath in Kentucky McConnell is one of the most powerful figures in the country — and one of the most reviled among Democrats, which helped McGrath raise lots of cash. READ MORE Premium Layoffs, bankruptcies, and mergers: We're tracking how 21 energy giants from Shell to Exxon are responding to the historic oil price downturn The pandemic cratered global demand for oil. We're keeping track of how 21 energy giants are responding, from laying off staff to slashing dividends. READ MORE Results: California votes on Proposition 22 to allow Lyft and Uber drivers to be independent contractors A recent study shows that over 70% of gig workers work more than 30 hours a week but do not receive most employee benefits. READ MORE About 1 in 40 of SpaceX's Starlink satellites may have failed. That's not too bad, but across a 42,000-spacecraft constellation it could spark a crisis. At this rate, SpaceX may leave more than 1,000 dead satellites in orbit, where they can crash into other spacecraft and spread dangerous space debris. READ MORE Premium A top energy researcher lays out 3 ways a Biden victory could boost oil — and 3 long-term threats to the industry Here's what will happen to oil markets should Democrats win control of the White House and Senate, according to Rystad Energy. READ MORE Trump says another stimulus package will be passed after the election. Here are 7 areas of disagreement between Republicans and Democrats holding up $1,200 checks. Negotiations between the White House and Democrats on another stimulus package failed to produce a deal before Election Day. READ MORE Wayfair's early Black Friday sale is live now, but it's light on deals — the retailer is saving its best prices for November 27 Wayfair's Black Friday 2020 sale will begin at midnight on November 27, but the First-Chance deals are already live. Here are the best so far. READ MORE Premium Bill Miller's fund crushed the market for a record 15 straight years. Here's how the legendary investor recently applied his long-term approach to companies like Uber and Lemonade — and the assets he's betting on for future returns. Bill Miller and co-manager Samantha McLemore dig into their third-quarter trades and long term strategy that's kept them ahead of their competitors. READ MORE Email sent to: ipat39@gmail.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2020 Insider Inc. 1 Liberty Plaza, New York, NY 10006