How a 'professional namer' broke into the field of branding major companies and products, and his tips for choosing a name that sells

Anthony Shore, who's named products for Fitbit, Accenture, and FedEx, draws inspiration and ideas from TV, activities, and linguistics machines.

View in browser Subscribe Business Insider Select brings the best of Business Insider straight to your inbox, every day. Was this email forwarded to you? Sign up for Business Insider Select here. Premium How a 'professional namer' broke into the field of branding major companies and products, and his tips for choosing a name that sells Anthony Shore, who's named products for Fitbit, Accenture, and FedEx, draws inspiration and ideas from TV, activities, and linguistics machines. READ MORE BI's upcoming IGNITION: Transportation virtual event features speakers from Waymo, UPS, GM, and more, talking about the future of mobility IGNITION: Transportation, a virtual event, features business leaders, technologists and innovators from such companies as Waymo, UPS, Arity, and GM. READ MORE How to recover your Google account if you've been hacked, or forgot your email or password To recover your Google account, you'll need to use Google's "Find My Email" or Account Recovery pages. READ MORE Premium A new tool in fighting the coronavirus pandemic just got one step closer to approval. Here's how 9 leading drugmakers are racing to develop antibody treatments. As part of his COVID-19 treatment, President Donald Trump received an antibody drug, promising medicines that could be ready sooner than a vaccine. READ MORE Top Trump adviser Larry Kudlow says there's not enough time to pass a 'gigantic' stimulus bill with just 4 weeks until the election Kudlow suggested the looming Supreme Court battle over Judge Amy Coney Barrett was drawing much of the White House's attention. READ MORE Kamala Harris could be the first female VP of color, and the challenges ahead resonate with female BIPOC leaders Harris represents a lot of firsts. Her performance at the vice presidential debate will be studied in a way that it wouldn't if she were a white man. READ MORE Premium An e-commerce mentor shares his top 5 strategies for sustaining a dropshipping career Neil Patel goes against typical short-term dropshipping tactics. "The people who find products they love and are passionate about do extremely well." READ MORE Republicans want to pass a series of standalone stimulus bills. Here's what that means, and why it's unlikely to happen. Republicans' past piecemeal stimulus strategies fell prey to intraparty disagreements and Democrat opposition in the Senate. READ MORE The Fed warned of 'tragic' consequences if the US didn't do more to support its economic recovery. Hours later, Trump killed talks about more stimulus. Leaving the economy starved of stimulus is like "letting the forest fire burn," Minneapolis Fed President Neel Kashkari said. READ MORE Premium Meet one of NYC's first resident landscape architects, who's on hand to build a 'garden oasis' for every luxury condo owner in his Tribeca building Cape Advisors, the developers for 30 Warren Tribeca, hired Todd Haiman as a full-time landscape architect this year and boy, has he been busy. READ MORE Email sent to: ipat39@gmail.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2020 Insider Inc. 1 Liberty Plaza, New York, NY 10006