Microsoft could pay billions for TikTok. It's a tremendously risky move that will put CEO Satya Nadella's strategy to the ultimate test.

Learn more about BI Prime View online           Entertainment Select           Microsoft could pay billions for TikTok. It's a tremendously risky move that will put CEO Satya Nadella's strategy to the ultimate test.   There's no other way to put it: Microsoft's decision to buy TikTok is weird. But it could be Microsoft's best chance to take on Facebook.   READ MORE           Online art auctions are luring new bidders to the market: rich millennials under lockdown   Sotheby's says millennials now make up over 30% of its clientele, and the surge in younger buyers is helping buoy declining sales during the pandemic.   READ MORE           Facebook's TikTok clone, Instagram Reels, launches today in the US as TikTok's future hangs in the balance   Instagram is providing users with another way to share content — in the form of super-short, spliced-together, soundtrack-based videos.   READ MORE             Many brands have stopped caring about Instagram follower counts when hiring influencers. They're looking at metrics like saves, comment sentiment, and DMs instead.   Many brands ask for certain Instagram metrics before and after an influencer campaign to measure its overall success and reach.   READ MORE           The 5 most anticipated TV shows returning in August are all from Netflix   The most anticipated TV shows of August according to TV Time include Netflix's "Lucifer" and "The Rain."   READ MORE           12 ways Meghan Markle and Prince Harry modernized the monarchy   Meghan Markle and Prince Harry were known for breaking from royal tradition even before they stepped back as working members of the royal family.   READ MORE           Employees at Blizzard, maker of 'World of Warcraft' and 'Overwatch,' were reportedly paid so little they were forced to skip meals to pay rent while the CEO made $40 million   Some Blizzard employees say they skipped meals and used free coffee as an appetite suppressant to offset how little they were paid.   READ MORE           Was this email forwarded to you? SUBSCRIBE NOW     You received this email because you signed up to this Business Insider newsletter using the email: ipat39@gmail.com   Email preferences Unsubscribe TERMS OF SERVICE PRIVACY POLICY 1 Liberty Plaza, 8th Floor. New York, NY 10006