Anything For You All: [CHART] This is how healthcare systems can get more consumers to use telehealth

Senin, 07 Mei 2018

[CHART] This is how healthcare systems can get more consumers to use telehealth

NEW CHART & DATA: Digital Health

This is how healthcare systems can get more consumers to use telehealth…

While access to telehealth solutions has been growing as health systems and insurers adopt the technology, more than 2 in 5 US consumers are still unwilling to use telehealth solutions for remote general consultations, according to the 2018 Business Insider Intelligence Insurance Technology survey.

Telehealth refers to the range of technology and services that use telecommunications to give consumers access to physicians and healthcare solutions remotely, such as video conferencing. Providers and insurers have an opportunity to change consumers' minds with the right incentive, though. Of those who said they wouldn't have their next general consultation remotely, 57% could be convinced otherwise.

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Here's what could work:

Free in-person follow-ups. Of those who initially said they wouldn't use a telehealth solution for their next general consultation, 28% said they'd change their mind if a necessary, in-person follow-up consultation was free. This suggests that patients aren't confident that video conferencing and vital measuring devices do the same job as an in-person visit. By offering a free, in-person follow-up as a safety net if telehealth doesn't do the job, providers can instill confidence in their patients.
Discount on care. Twenty-nine percent of consumers who wouldn't attend a general consultation remotely said that $25 toward the appointment copay, a gym membership, or a gift card would be enough to convince them to use a telehealth service — $25 is the average copay cost for a primary care visit. The small discount for patients who use telehealth could help providers realize significant cost savings or drive more revenue by serving a greater number of patients. .
In addition to incentives, providers and insurers could address consumers' reluctance to use these services by educating them about telehealth. Consumer awareness is far and away the biggest barrier inhibiting telehealth adoption, and providers are in a good position to promote telehealth to their patients; 44% of consumers said they would be more likely to try virtual care if their physician recommended it, according to Accenture.