[New Report] The Battle for the Smartphone Camera: How chat apps are changing the mobile communication paradigm

Fully understand the battle for the smartphone camera with this report

How messaging apps are shifting to camera–based communication… ACCESS FULL REPORT First came emojis. Then stickers followed. Now, photos and videos have become integral to messaging apps that once could convey nothing more than plain text. Thanks to the ever–growing popularity of Snapchat, the camera is quickly taking precedence over the keyboard when it comes to users creating and sharing content on their smartphones. This evolution reflects changes in the way people use their devices and the increasing power of smartphone cameras. The implications for device makers and social platforms, as well as the publishers and marketers that rely on them, are profound. In a new report from BI Intelligence, we explore the growing and disruptive use of image–based communication via chat apps by investigating what's changed. We also dive into how businesses can leverage the new technology, and where they will have the biggest impact. Lastly, we compare the current leaders in the chat app industry, discerning which are best suited to certain features over others. Among the big picture insights you'll get from this new report, titled The Battle for the Smartphone Camera: How Messaging Apps are Leveraging the Camera and Changing the Mobile Communication Paradigm: The camera is set to replace the keyboard as the main interface on the smartphone, presenting new opportunities for brands and businesses to reach consumers. Chat apps, including Facebook and Snapchat, are leading the charge in making the camera the main screen of the phone, offering engaging AI–infused filters and stickers that keep users coming back. The camera is especially appealing to brands and businesses that want to cut through the noise and boost engagement and brand awareness on a global scale. Because consumers are already accustomed to using chat apps to share photos and videos, brands have an opportunity to reach consumers on these platforms in a more engaging and rich medium than text. ACCESS FULL REPORT This exclusive report also: Describes how smartphone cameras are being leveraged by chat apps Explains how brands and businesses can take advantage of cameras on messaging apps Highlights the differences between certain messaging apps and their strengths and weaknesses Looks at the potential barriers that could limit the adoption and use of chat apps' cameras And much more. The Battle for the Smartphone Camera Report is how you get the full story. To get your copy of this invaluable guide, choose one of these options: Bundle and save 96% today when you purchase the Ultimate Mobile, Apps and Platforms Reports Bundle. You will gain immediate access to The Battle for the Smartphone Camera Report and 89 other comprehensive research reports covering the most important topics impacting the mobile industry. BUY THE BUNDLE AND SAVE 96% » Purchase the report and download it immediately from our research store. BUY THE REPORT » The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of apps and platforms. Copyright © 2017 Business Insider, Inc. All rights reserved. Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Ave, New York, NY 10011