411: Get Ooyala's Insights To Better Engaging Your Online Video Viewers

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Friday, July 20, 2012 Check Out Viewing Trends, Monetization, And More In Ooyala's New Report Ooyala, a leading provider of online video solutions, recently published our quarterly Global Video Index Report. It's full of insights that will help you better engage your viewers and make more money with online video. Key findings from Ooyala's free report include: From online video to Internet TV. Long-form content—defined as videos longer than 10 minutes—accounted for half of the total time spent watching online video in Q1. Data-driven digital dollars. Our data science team looked closely at Q1 monetization data to uncover key trends and advise on best practices. The iPad effect. Following Apple's March release of the iPad 3, the amount of video watched on tablets jumped 26%. Smart video publishers are looking past clicks and plays and instead focusing on individual engagement levels, identifying "power viewers" and optimizing ad levels for viewers who increasingly consume longer videos. Want to learn more? Thanks for watching! The Ooyala Team PS: For the latest Internet TV news, opinions and data, head over to VideoMind. Follow us on Twitter @videomind. Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Vice Magazine, Whole Foods and Yahoo! Japan. 800 W. El Camino Suite 350, Mountain View, CA 94040 www.ooyala.com | Contact Sales | Blog Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: ipat39@gmail.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 257 Park Avenue South, New York, NY 10010