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Kamis, 03 Mei 2012

IBM Picks Up Tealeaf Technology, Looks to Predict Behavior - infoTECH Spotlight

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May 02, 2012

IBM Picks Up Tealeaf Technology, Looks to Predict Behavior

IBM (News - Alert) has made an agreement with Tealeaf Technology to buy their entire company for an undisclosed sum. While details on the terms of the agreement haven't been announced, the sale is expected to complete sometime in the second quarter of this year. Just how much IBM will be paid in cash, stock or any combination is unknown – the mere substance of the deal is impressive by any measure.

Tealeaf Technology, as the name implies, has a line of software which allows companies to analyze customer behavior and react accordingly. Tealeaf's software can perform a variety of functions to that end, including analyzing reactions to mobile marketing in which customer sessions ended prematurely.

From there, a business can make relevant changes with an eye toward improving customer sessions in the future, as well as possibly recapturing lost revenue when customers ended their sessions early... Read More


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