The rise of affordable – and increasingly ubiquitous - devices for capturing video is making life more challenging for video production professionals working in Corporate America. Essentially, lots of people are thinking they can do your job better than you without realizing the complexities behind the process of making “good” video into “great” video results.
To stay ahead of the curve, video production professionals have to develop an understanding of how their videos build business value. That means it’s time to develop a working knowledge of the tools that make video more worthwhile for business use.
It’s not just about getting good lighting or having an engaging communicator to put on tape. I’m not downplaying the importance of developing high-quality video content. That’s a pre-requisite. But, over time, even the guys with a handheld camcorder will figure out at least some basics for making video look better, channeling their inner-Spielberg... Read More
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