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Rabu, 06 April 2011

More Tools and Better Sales: Seeing the Green in TXN & NSM Merging - M2M Evolution

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4/06/2011

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April 06, 2011

More Tools and Better Sales: Seeing the Green in TXN & NSM Merging



Texas Instrument and National Semiconductor announced their merger on Monday.

The semiconductor business is always a strange market to follow. The ups and downs of chips reflect the gambling idioms. You can be in the chips one day and your chips can be down the next.

In thinking about the last 20 years of chips pricing, I am thinking there were more lessons to be had for the housing crisis for the way the chip supply and demand has always been volatile.

In general, the semiconductor market has been consolidating at the top and innovating with many start-ups; 2009 was an abysmal year in the chips as orders slowed.

Today, the impact of the Japan’s triple disaster hurt many semiconductor businesses, including National Semiconductor.

Although ARMs have been getting a general boost thanks to wireless in general, recovery has been modest. It’s no wonder then that National Semiconductor could be acquired. 

The devil is always in the detail of merging companies and I have seen too many times where the merger of equals is dominated by bad strategies from both companies. 

However in this case, I think both companies have made a good choice. Here is why.

1)    National Semi needed TI sales. As the companies emphasize several times the TI sales force is 10x that of national semiconductor. The sales force is one aspect, but the bigger story is in the verticals. National semi has a very stable customer base, but alternatives exist and it’s safe to say that they were not recommended by TI in all their deals... Read More



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