Boosting Call Center Performance By Indentifying What Customers and Prospects Want, April 14th

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Who’s on the Line: Identify and Value Prospects and Customers FREE WEBINAR: Thursday, April 14, 2011 2:00 PM EST/ 11:00 AM PST At the moment of live interaction, whether handling inbound or outbound calls, does your call center agent know who they are talking to? What products they might be interested in? What cross sells or upsells they may be open to? What is their potential lifetime value to the organization?  How to re-engage a non-converting caller? In this webinar, you will learn how identifying and qualifying the customer or prospect on other side of the phone can transform your call center; helping drive conversion, improve operational efficiencies, and increasing revenue. This consumer intelligence enables you to: Understand who’s calling and instantly identify high-value prospects — frequent and big spenders Improve operational effectiveness by moving high-value prospects to the top of the call queue and route them to most appropriate agent Boost order values by instantly pinpointing the most compelling cross-sell and upsell offers Decrease average handle time Automatically re-engage non-converting callers — within 24 hours — while their interest is still high  Special guest speaker, Ken Dawson from InfoCision Management Corporation, will share case studies of companies that gained an edge over the competition by leveraging real-time identification and scoring through InfoCision’s unique capabilities. Are you ready to see who’s on the line? Register today to start getting more revenue out of your existing call flow. Who Should Attend Anyone utilizing the phone as a customer service or acquisition channel, including: Executives of B2C Companies with Call-Center Operations Outsourced Call Center companies focused on either customer service or acquisition Call Center Operations Managers Marketing Operations Managers Direct Response Marketers Register Now After the presentation, the Webinar will be open for a live Q&A.  Be sure to have your questions ready! PRESENTERS:   Dorean Kass Director of Consumer Facing Markets, TARGUSinfo Dorean Kass is a key industry voice and advocate for the use of on-demand intelligence about consumers and businesses. Now serving as the Director of Consumer Facing Markets for TARGUSinfo, Dorean has spent the past four years improving marketing effectiveness and driving acquisition for consumer-facing Fortune 1,000 businesses and outsourced call centers. Prior to TARGUSinfo, Dorean spent six years in the technology consulting, and software space working with leading private sector organizations looking to drive business within the Public Sector (State and Local, and Federal Government). Dorean received his undergraduate degree in Political Science and Economics from Stanford University.   Ken Dawson Chief Marketing Officer, InfoCision Management Corporation As Chief Marketing Officer of InfoCision Management Corporation, Ken is responsible for managing and overseeing all nine of InfoCision’s Marketing Divisions, as well as the Creative Services Group, Business Intelligence Group, Fulfillment and Print Services, and Legal Departments. During his tenure, Ken has developed successful management tools and strategies that have led to tremendous growth in a variety of marketing programs - from volunteer-based fundraising to inbound customer-care programs for Fortune 500 companies. Ken's innovative ideas, implementation of cutting-edge technology and customer-service skills have made InfoCision Management Corporation an industry leader in nonprofit fundraising and inbound/outbound commercial programs. For the past two years, Ken has been on the Board of Directors for the Direct Marketing Association, as well as the DMA Non Profit Federation Advisory Council. Ken Dawson graduated from Kent State University with a Bachelor’s Degree in Business Management.     Patrick Barnard Group Managing Editor, TMC Patrick Barnard is Group Managing Editor for TMCnet. He is former managing editor for Multichannel Merchant magazine and former editor of the Darien Times, a community newspaper serving the town of Darien, CT. SPONSORS: REGISTER NOW

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