 | | | | | Nearly a third of US consumers aren't managing their finances, but it doesn't mean they don't want to. To pull customers in, banks need to put more effort into deploying robust personal finance management (PFM) tools to their digital channels and mobile apps.
Millennials, in particular, are a prime target for banks, as they're the largest living generation by population, and soon income — but over generalizations of their financial literacy, spending habits, and brand loyalty make it hard to attract the group. In reality, this cohort is encountering diverse financial milestones, and tailoring products directly to their varied needs can help banks take full advantage of a growing opportunity.
To help banks better understand and serve their consumers, and in particular, millennials, we've compiled The NextGen Personal Finance Bundle, which contains two cornerstone Fintech and Banking research reports, the Millennial Financial Health report and the Personal Finance Management report. | |  | Millennial Financial Health Data collected from this exclusive survey identifies three millennial sub-generations, the unique financial needs and challenges of each, and the ways providers can tap into them. | | | |  | Personal Finance Management To differentiate from the competition, banks need to work to provide additional tools that keep users engaged in-app and enable them to better manage their financial lives. | | | Ordinarily these two reports would cost you $995 but through this email offer, you can claim them both for just $792 – a 20% discount! | | | Get The Bundle Now → | |
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